Sales Letter

Sales letter is a letter that made by a company or organization to inform to their aspirant customer about what they sale and what the excess of their product. This letter divided into few types :

• Sirkuler : sirkuler is a letter that made to two targets. First is specific group, and the other to the public. The purpose of this letter is to convey the information, direct to the target.

• Advertisement : the purpose of this type is to increasing the urge of read. The ads maybe in magazine, newspaper, radio, or tv.

• Poster/banner : poster is a paper that you made and stick it to the productive places. Banner is a fabric that include the information of the product.

• Neon box : a box include a creative picture that interest the people.

• Slide : slide usually found in the cinema before the film played.

• Exhibition : exhibition is a non direct promotion, usually held in an event.

And the example of this letter is :

Summit Electric Company, Inc.

327 Park Avenue

Houston, TX 45678

204-555-5412
info@summit.com

Dear Mrs. Zeevanca

With summer approaching, you must be thinking of how to keep your office cool, so that you and your colleagues can continue to work efficiently. Realizing your needs, we have manufactured room-coolers for different capacities. We have given detailed specifications in the enclosed pamphlet. You would be happy to know that we are giving a guarantee for five years against all manufacturing defects and repair, or replace any part that causes trouble, at our own cost.

At the end of the pamphlet you will find a card, please fill it and mail it and we shall send our technician to inspect your office, examine your requirements, and suggest you about the appropriate location of coolers so that your entire office may maintained at the proper temperature throughout summer.

If you place the order before 30 July, we shall give you a special discount of 5 percent. Our man will transport the coolers to your office and install them whenever you want. And this extra service is totally free.

It is our belief that you would like to avail yourself of this special offer.

Yours sincerely

Khaizan Kim

General Manager